It all started when…

Canadian Matthew Corrin was 23 and working in New York City when he became inspired to ‘add magic to the fresh food business’ by creating an appealing brand to the fresh, healthy, casual food business - a bit like Starbucks branded the coffee bean.

So, in 2005, he founded Freshii.

His goal? To help people live healthier and longer lives by improving the way they eat; and to make healthy food affordable and convenient. Freshii is now a rapidly growing brand, operating hundreds of locations in 60 cities and 10 countries around the world, with new stores continuing to open every week.

And Matthew?

He’s the founder and still CEO of Freshii – but he’s come a long way. Matthew is a recipient of the Ernst & Young Entrepreneur of the Year award, Canada’s Top 40 under 40, Inc. Magazine’s Top 30 under 30, and Canadian Association of Foodservice Professionals Restaurateur of the Year.

In 2013, Matthew was featured on the hit TV show Undercover Boss, the youngest CEO in the show’s history. In 2015, he featured as a dragon on CBC’s newest show Dragons Den – the Next Gen Den – that focused on mobile, millennial entrepreneurs. Matthew has also been featured in Fortune Magazine, CNN and Bloomberg television.



Freshii partnered with WE Charity in 2014 as a way to make our mission, to help citizens of the world live better by making healthy food convenient and affordable, a reality globally.

To date, Freshii has donated over 1 million meals as well as funded the development of a school kitchen and garden in Kenya. Every year, we celebrate this partnership through Communitii Day, a global one-day initiative that takes place in all of our restaurants and amplifies our impact.